The world likes to latch onto new shiny things. Enter Google AMP.
For Google Accelerated Mobile Pages (AMP), and most new things, there’s a lot of fear, uncertainty, and doubt going around. In stark contrast to my previous statement… there’s also a ton of people clamoring to just pick this technology up and run with it.
The FUD comes from people who are telling you, that you need this. The clamoring comes from the people who want to follow leaders and hear that this is a popular thing, and they like to do what is popular.
I’m not a fan of either of those situations.
I want my clients, my co-workers and the industry to be well informed. I’m not going to spend lots of time re-hashing the same thing everyone else is saying. Those in this industry who know how things work and understand the purpose behind advancements in technology, are in a prime position to support, innovate and be impactful on a scale that dwarfs those who just go through the motions.