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industry

Google AMP

Let’s Talk about Google AMP

The world likes to latch onto new shiny things. Enter Google AMP.

For Google Accelerated Mobile Pages (AMP), and most new things, there’s a lot of fear, uncertainty, and doubt going around. In stark contrast to my previous statement… there’s also a ton of people clamoring to just pick this technology up and run with it.

The FUD comes from people who are telling you, that you need this. The clamoring comes from the people who want to follow leaders and hear that this is a popular thing, and they like to do what is popular.

I’m not a fan of either of those situations.

I want my clients, my co-workers and the industry to be well informed. I’m not going to spend lots of time re-hashing the same thing everyone else is saying. Those in this industry who know how things work and understand the purpose behind advancements in technology, are in a prime position to support, innovate and be impactful on a scale that dwarfs those who just go through the motions.

With that, let’s begin.

Ask the Developer

The good boys over at Pantheon made this sketch. It hits too close to home, or it would have if we hadn’t learned a valuable lesson.

Do what you are exceptional at, let others do what you’re not an expert at.

An example of that is, bring really good at cooking things. You may not be good at building kitchens. Don’t spend your time and money on building kitchens.

Pantheon is really making a point here. They are better at hosting than you are. Which is probably true. The developer in that video can let Pantheon do the hosting for his company, so he doesn’t need to worry about uptimes and maintenance. He can instead focus on bolting UX and UI to his website’s V12 cloud engine.

+1 shekel to Travis for catching my typo.

The Expert

A while ago, I read an article, about a company (Storage Technology), that in the 80′s had a very expensive problem that resulted in one of their systems continually crashing. The solution of course was simple and probably not that expensive.

This is Fine

User Pain

In the fast paced world of application development we deal with many things. Software limitations, lack of standardization in the industry, lack of time, resources, and/or quality. These things (and more) lead to bugged, erroneous or just plain bad applications…

As developers, we hate poor quality and we hate it when our products aren’t up to snuff. Take pride in your craft, do it well and do it right.